If you store contacts in Grist, and use Gmail to email them, there is a simple way to create a formula that will open Gmail to a list of conversations with that contact.
Basic Formula
If the contact’s email address is in the column $Email, then write a formula like this:
from urllib.parse import quote_plus
"https://mail.google.com/mail/#search/" + quote_plus($Email)
This will produce a column of clickable links that look like here https://mail.google.com/mail/...
Prettier Version
You can make this link prettier as follow. Add the link text, like “Search Gmail” to the formula, like so:
from urllib.parse import quote_plus
"Search Gmail https://mail.google.com/mail/#search/" + quote_plus($Email)
Then change the column type to Text, and select HyperLink under Cell Format:
Now you’ll see clickable links, but they’ll show up as Search Gmail.
Example in action
To see this example in action, visit our Lightweight CRM template:
You’ll see there is a separate table of templates, identified by name. The content of the templates has text like this: Dear {Contact_Name}. Then the constructed body of the particular email fills it in using the Python format function, like this: